This is a web lesson series on the Selling Process presented by Steve Martinez. The goal of this offering is to share the sales secrets we discovered as a salesperson that turned a frustrating sales career into a thriving one. The magic happened when we realized that there were similarities between baseball and selling. What I learned, might be what you need to turn around a selling career. These lessons are intended for business to business sales. These lessons are based on making thousands of cold calls and fighting past rejection. The sales tactics in this lesson plan will help you turn the tables on your opponents and use human behavior to accomplish your goals.

If you are like many sales people, you don't follow a selling process and this information will help you identify how to sell using a selling process that is based on the game of Baseball. If we are right, you will be thinking more about base running and having more fun in sales because you use our baseball analogy.

Included with these web lessons is a 45 minute one-on-one telephone session on how to get to first base with Steve Martinez. Getting to first base is the first step of determining "IF" a prospect is really a prospect you should be calling on. The 45 minute strategy will help you identify how to profile your ideal prospect.